GroupM CEO Brian Lesser has announced that the company will reduce its workforce as part of a broader effort to restructure and simplify its operations. The news was shared in an internal memo, which has been verified by Ad Age.
The move comes as GroupM, a leading media investment group under WPP, seeks to streamline its operating model to adapt to changing industry dynamics and enhance efficiency. Lesser emphasized that the decision, though difficult, is necessary to better align the company’s structure with its long-term strategic goals.
While the memo did not specify the number of roles to be impacted, it signals a significant shift in how the organization plans to operate moving forward. GroupM’s restructuring is expected to include changes in both workforce composition and internal workflows, aimed at fostering greater agility and responsiveness in a fast-evolving media landscape.
The company is expected to share further details in the coming weeks.