Madison Group’s digital agency HiveMinds has been appointed to handle the integrated digital marketing mandate for premium cookware and kitchenware brand Stahl Kitchens. The partnership comes as Stahl looks to scale its digital-first growth strategy and deepen its presence across online channels in an increasingly competitive premium cookware market.
Under the mandate, HiveMinds will lead a full-funnel digital approach for the brand, covering media planning, performance marketing, consumer journey optimisation, organic growth initiatives, and marketplace management. The account will be managed by HiveMinds’ Bengaluru-based team.
Commenting on the win, Deepti Bhaduria, CEO of HiveMinds, said that premium cookware brands like Stahl are reshaping how Indian consumers engage with kitchen products. She added that the focus of the partnership will be on creating immersive digital experiences supported by efficient, performance-driven campaigns to tap into rising consumer demand.
Dhruv Agarwal, CEO of Stahl Kitchens, said the collaboration aligns with the brand’s ambition to expand aggressively online. He noted that HiveMinds’ integrated digital capabilities will help streamline Stahl’s D2C, marketplace and performance efforts under a unified strategy, supporting the brand’s growth and strengthening its position in the premium cookware segment.
With digital adoption and premium kitchen solutions gaining momentum across India, the partnership is expected to play a key role in accelerating Stahl Kitchens’ online expansion while building a strong and loyal customer base.