Madison Media Alpha, part of Madison World, has been appointed as the Media Agency on Record (AOR) for Zouk after a multi-agency pitch. The agency will handle both traditional and digital media duties to support Zouk’s brand expansion. This comes as Zouk launches a major campaign across platforms like IPL, Connected TV, Google, and Meta to engage young, style-conscious consumers. Zouk Co-founder Disha Singh expressed excitement about the partnership, while Madison’s CEO Vikram Sakhuja highlighted their aim to boost the brand’s market presence. Zouk is a vegan Indian lifestyle brand known for its fusion of bold prints and functionality.