Publicis Groupe India has launched a state-of-the-art AI-powered content studio to deliver personalised, localised, and platform-ready content at speed and scale. Positioned as the first of its kind in India, the studio combines creativity, technology, and data to help brands respond in real time to cultural trends and consumer needs, turning content into a strategic growth driver.
Part of Publicis Production’s global network of 52 studios, the facility is equipped with advanced editing suites, CGI workstations, and generative AI tools, enabling seamless international collaboration. It offers end-to-end production capabilities—from influencer-led campaigns to multi-market product launches—designed to deliver intelligent, culturally relevant content.
With this launch, Publicis aims to redefine production as a creative engine that powers strategy, media, and commerce, setting a new benchmark for marketing in India’s evolving digital landscape.