WPP Media, the newly rebranded global media arm of WPP, has launched “Open Intelligence,” an AI-powered platform designed to revolutionize marketing in a post-cookie world. Moving beyond traditional ID-based targeting, Open Intelligence delivers “Intelligence Beyond ID” by analyzing trillions of data signals from 350+ global partners—including walled gardens like Google and Meta.
Unveiled through WPP Media’s “Media Minute” series, the platform acts as the world’s first Large Marketing Model, helping brands discover, plan, activate, and measure campaigns without relying on digital IDs. Instead, it taps into context, behavior, and interests to predict consumer actions—even on ID-restricted environments like iOS.
Built to rapidly transform first-party data into actionable insights, Open Intelligence enables faster, smarter marketing across all channels. WPP Media positions it as the key to thriving in a privacy-first, AI-driven future.