This festive season, brands across categories rolled out campaigns that blended cultural relevance, emotional storytelling, and interactive experiences to connect with consumers.
Eno kicked off the celebrations with its campaign Pet Puja Ki Tayari, positioning itself as the essential companion for uninterrupted festive feasting. Through humorous reels and quirky out-of-home activations around pandals, the brand reminded people to prepare for indulgent Puja meals.
Swiggy expanded its in-app festive property with ShresthoPujo 2.0, engaging users through voting contests for favorite pandals, gamified activities such as quizzes and ordering tasks, and a special Bhog Box priced at ₹21. The campaign was designed to bring Puja experiences to those unable to attend physically.
Polycab celebrated with India’s Safe & Happy Connection, creating people-first activations in Gujarat, West Bengal, and Karnataka during Navratri, Durga Puja, and Dasara. By setting up community touchpoints like cool zones, mobile charging points, and safety support at large gatherings, the brand strengthened its connection with festive audiences.
Safed Detergent took an emotional route with Kuch Daag Hatate Hai, Kuch Bhed Mitate Hai, telling the story of a mother spreading joy by gifting a kurta to a child working in a shop. The campaign linked the brand’s identity with compassion and inclusivity, emphasizing the spirit of motherhood.
Parle-G launched G Maane Genius Durga Puja Film, spotlighting artisans of Kolkata’s Kumartuli who craft Durga idols. Through the story of a young photographer bonding with a sculptor, the film celebrated resilience, simple joys, and Parle-G’s cultural legacy.
TechnoSport brought out Fit for Pujo, a film released on Mahalaya that captured the emotional build-up to Puja — from festive preparations to the excitement of donning new clothes.
Together, these campaigns highlight how brands are blending tradition, emotion, and innovation to celebrate India’s biggest festive season while staying relevant to consumer lifestyles.