Britannia Good Day has unveiled a national campaign, ‘Chai Khaa Lo, Good Day Duba Lo’, inspired by a viral tea seller’s chant. Collaborating with Yashraj Mukhate, the brand has turned the quirky call into a catchy “Chai Anthem,” celebrating the ritual of dipping Good Day biscuits in tea.
Created by McCann Worldgroup, the campaign features a series of short films capturing everyday Indian moments—from hostel chats to train journeys—showing how Good Day completes every cup of chai.
By blending nostalgia, fun, and relatability, Britannia reinforces its long-standing bond with tea, inviting people to embrace the ritual of “dip-a