Campus Activewear has appointed actress Kriti Sanon as the new face of its Women’s Category, marking a step toward strengthening its presence in the growing women’s sports and athleisure segment. The brand aims to align Kriti’s bold, versatile, and authentic persona with its vision of creating stylish yet comfortable footwear for today’s dynamic women.
Highlighting her association, Kriti said Campus resonates with her belief in individuality and self-expression, offering footwear as versatile as the many roles women play. With this partnership, Campus looks to build on its strong growth, innovate further in women’s designs, and solidify its leadership in the category.