Swaraj Tractors, a prominent brand in the domestic tractor industry and a part of the Mahindra Group, unveils a fresh campaign featuring their esteemed customer and brand ambassador, MS Dhoni. The advertisement showcases the Swaraj Target 630’s versatility and efficiency in various farming tasks such as horticulture, inter-row cultivation, and puddling, thanks to its advanced features and robust engine.

The commercial begins with Dhoni visiting a friend’s farm and discovering the Swaraj Target 630. Impressed by its capabilities, Dhoni takes the tractor for a test drive, navigating through sugarcane fields, vineyards, horticulture patches, and paddy fields.

Accompanied by a catchy jingle, the commercial encapsulates the joy and simplicity of operating the Swaraj Target 630.

This campaign marks Swaraj’s second collaboration with Dhoni. The previous commercial featuring the cricketing legend received acclaim from farmers nationwide, highlighting Swaraj’s dedication to providing high-quality and technologically advanced machinery. The new advertisement aims to build on this success.

Created by FCB Interface for Swaraj, the new TVC will be broadcasted in various regional languages including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi starting May 10, 2024.

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