Go Colors has introduced the new MostlySane Collection in collaboration with digital creator and actor Prajakta Koli, popularly known as MostlySane. The campaign marks a key milestone for the brand as it leans deeper into youth culture and digital storytelling. Inspired by internet formats and everyday content formats young audiences relate to, the film has been designed to feel native to social platforms rather than a traditional commercial.
Rooted in the idea “Always Trending. Always Stylish,” the campaign captures real-life moments, moods and spontaneous style choices. Prajakta’s humour, relatability and camera presence bring authenticity to the narrative, showcasing the collection the way today’s audience actually consumes and experiences fashion effortless, expressive, and driven by mood over formality. Styling choices were built around comfort and personal expression, with Prajakta selecting outfits that felt natural to her while demonstrating the versatility of the looks.
The MostlySane Collection introduces five new bottomwear styles including denim skirts, cargos, parachute pants and cargo sweatpants reflecting globally trending relaxed silhouettes and utility-driven fashion. Designed for India’s young, style-conscious women, the range offers ease, comfort and adaptability across everyday routines and outfits.
Speaking about the launch, Gautam Saraogi, Founder and CEO of Go Colors, shared that this collaboration reinforces the brand’s commitment to modern fashion that resonates with today’s consumers. With this collection, Go Colors continues to strengthen its presence among digitally native audiences and cement its positioning as a leader in contemporary bottomwear.