Kia India has rolled out the all-new Seltos with a striking new launch campaign crafted by its integrated marketing and creative partner, Innocean India.
Rather than simply unveiling a refreshed SUV, the campaign sets out to give Kia’s flagship model a powerful new persona positioning the Seltos as the embodiment of a contemporary ‘Badass’ spirit.
Built on the insight that modern consumers gravitate towards brands that project confidence and individuality alongside performance, the narrative frames the new Seltos around dominance, intelligence and control. The vehicle is showcased not just as technologically superior, but as a statement of self-assured mobility for a new generation of drivers.
The idea comes to life through a high-octane television commercial starring Bobby Deol, which stages a dramatic face-off between the actor and a fearless young racer. The rivalry serves as a metaphor for the evolving character of the Seltos.
Dynamic driving visuals and stylised storytelling highlight the SUV’s commanding road presence, refined interiors and upgraded connectivity. Signature features including the Trinity panoramic display, ambient lighting, next-gen infotainment systems and ADAS capabilities are seamlessly integrated into the storyline, underlining both its premium positioning and performance credentials.
Extending beyond television, the campaign maintains a cohesive presence across digital and social platforms, ensuring that the Seltos’ ‘Badass’ identity is reinforced at every consumer touchpoint.
With a strong point of view and a distinctive personality at its core, the new Seltos launch goes beyond conventional product messaging, strengthening Kia’s evolving brand narrative while staying true to its bold attitude.