Mahindra Electric Automobile Ltd., in partnership with TV9 Network, marked World EV Day with the launch of its new campaign ‘Unlimit Bharat’. The initiative unites over 100 content creators across genres to showcase the potential of Mahindra’s flagship eSUVs, the XEV 9e and BE 6.
Built on the INGLO platform and powered by MAIA AI, the eSUVs offer a range of 500+ km and have already seen strong adoption, with over 20,000 units sold in five months. The campaign highlights their innovation, style, and accessibility, positioning Mahindra’s eSUVs as icons of India’s electric future and symbols of progress.