MasterChow has launched its latest campaign, Not Mangaya, Ghar Pe Banaya, featuring celebrity chef Ranveer Brar, encouraging home cooks to create flavour-packed Asian dishes without relying on takeout. The multi-film campaign highlights how MasterChow’s ready-to-cook sauces and noodles make Asian cooking simple, quick and restaurant-worthy.
The campaign reflects MasterChow’s evolution into a broader “Masters of Asian Flavours” brand, with products inspired by Chinese, Japanese, Korean and Thai cuisines.
“We want to make Asian cooking exciting and effortless for every kitchen,” said Vidur Kataria, Co-Founder of MasterChow. Ranveer Brar added that the campaign captures the fun and satisfaction of cooking flavour-rich meals at home.
With its growing range of sauces, high-protein noodles, and pantry staples like chilli oil, MasterChow continues to expand across online and offline platforms, aiming to make Asian flavours a staple in everyday Indian cooking.