McCann Worldgroup India has launched a new campaign for Hero Splendor+, the world’s best-selling motorcycle, celebrating its legacy of trust, reliability, and emotional connection with Indian riders.
Titled “Ek Raasta Hai Zindagi”, the campaign reimagines Splendor as a lifelong companion in India’s journey, symbolising hope, progress, and continuity. Conceptualised by McCann and featuring the classic song by Shankar Mahadevan under Abhinay Deo’s direction, the film captures life’s unstoppable spirit and Splendor’s role in it.
Hero MotoCorp’s Aashish Midha called the campaign a tribute to Splendor’s timeless bond with millions of Indians. The campaign runs across TV, digital, and social platforms, reinforcing Splendor’s place as India’s most trusted ride.