This festive season, Miraggio unveils The Invite, a campaign that celebrates the joy, chaos, and charm leading up to celebrations — from outfit meltdowns to dazzling entrances — with Miraggio bags at the heart of every moment.
Set amid laughter and sparkling lights, the film introduces relatable festive personalities like The Designated DJ, The Overdresser, and The Thoughtful One, each styled with bags from Miraggio’s latest collection of nearly 20 designs, including its first-ever box clutches.
Founder & CEO Mohit Jain describes the campaign as a tribute to individuality and the stories behind every celebration. Adding to the excitement, Miraggio is hosting a Gifting Concierge Pop-Up (Oct 4–10 at Nexus Select CITYWALK, New Delhi) featuring a Build Your Own Box gifting concept, personalization zones, and interactive festive experiences.
With The Invite, Miraggio positions itself as the go-to handbag brand for the festive season — a stylish companion for every story leading up to the party.