India’s leading online direct-to-consumer (D2C) makeup brand, MyGlamm, has launched a highly successful franchise called Super Serum Makeup, accompanied by the campaign #SuperMakeupForSuperYou, featuring actress, brand ambassador, and investor Shraddha Kapoor in a digital video commercial (DVC). This launch introduces four innovative products to the market.

The MyGlamm Super Makeup Range aims to cater to the modern, multitasking lifestyle of empowered women. It offers a versatile collection of beauty essentials that seek to redefine traditional makeup routines, empowering users to effortlessly express their unique identities.

The latest DVC starring brand ambassador Shraddha Kapoor showcases the Super Serum Makeup franchise alongside the MyGlamm Super Makeup Range, encouraging users to #GlammUpLikeAStar. The franchise introduces four new products:

  1. Super-Kohl Long Stay Kajal
  2. Super-Lash Volumizing Mascara
  3. Super-Duo Lipstick + Liquid Lipstick
  4. Super-4 4-in-1 Liquid Lipstick Stack

These groundbreaking products combine the benefits of serum and makeup into one, promising to revolutionize skincare-infused makeup routines in India. Additionally, the products include SPF for added protection. The #SuperMakeupForASuperYou campaign aims to empower women to embrace their individuality confidently.

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