OpenAI has launched ChatGPT’s first large-scale omnichannel brand campaign in India, positioning the AI assistant as a tool that naturally fits into daily routines through intuitive, voice-first interaction. The campaign will run across TV, OTT, digital, print and outdoor media over the coming weeks, putting everyday Indian scenarios and spoken language at the heart of its storytelling.
This launch builds on recent India-specific releases from OpenAI, including Study Mode for students, the ChatGPT Go subscription at an accessible price point, and IndQA a cultural and linguistic benchmark created to ensure stronger alignment with India’s diverse language landscape.
The campaign tells two real-life-inspired stories that demonstrate how ChatGPT can support confidence-building, problem-solving and learning in everyday life. Directed by filmmaker and photographer Bharat Sikka, the films will be available in seven Indian languages, reinforcing ChatGPT’s multilingual voice capabilities and localisation focus.
“Our belief is simple people should be able to use AI in the language they think, speak, and live in,” said Sheeladitya Mohanty, Head of Marketing, India at OpenAI. “This campaign reflects the true stories of how ChatGPT is already helping people prepare, communicate, learn and grow in the language they’re most comfortable with.”
Since early November, eligible users in India who sign up within a limited-time window have also been able to access ChatGPT Go free for 12 months across web, iOS and Android. The first campaign film, now live, follows a young woman using ChatGPT to prepare for a job interview. The rollout will continue across TV, streaming platforms, digital channels, print and outdoor media.