Federal Bank launches ‘Pongalo Pongal’ campaign.
Federal Bank has launched its ‘Pongalo Pongal’ campaign to celebrate the Pongal festival in Tamil Nadu, running from January 5 to 20, 2025. The campaign offers up to 10% discounts…
SW Network and Cleartrip partner with Chetan Bhagat for travel hacks.
SW Network has teamed up with Cleartrip to launch a fun campaign featuring bestselling author Chetan Bhagat, debunking common travel-saving myths. The campaign targets popular yet ineffective hacks like booking…
PBPartners celebrates top agents with a bold billboard campaign.
PBPartners, under Policybazaar Insurance Brokers, launched a regional billboard campaign in Lucknow, Varanasi, and Patna to honor top-performing agents in Life, Motor, and Health insurance categories. The billboards celebrated their…
Wellbeing Nutrition unveils “Unhustle Fitness” campaign.
Wellbeing Nutrition kicks off 2025 with its new “Unhustle Fitness” campaign, challenging traditional fitness narratives that emphasize constant hustle. The campaign encourages a shift towards recovery, balance, and incremental progress…
Talented lets nature lead in Britannia’s new OOH campaign.
Britannia has launched a CSR campaign that turns traditional billboard advertising on its head. Titled Nature Shapes Britannia, the campaign embraces trees as part of the creative strategy, letting them…
Pepperfry celebrates its 13th anniversary with COD and exciting campaigns.
Pepperfry, India’s leading furniture and home décor marketplace, is celebrating its 13th anniversary. Since its launch in 2012, the platform has become a trusted destination for home solutions, offering over…
McDonald’s launches new value menu featuring John Cena.
McDonald’s has launched a new campaign featuring WWE icon John Cena to promote its updated McValue menu. The ad, created by Wieden+Kennedy New York, showcases Cena delivering an inspirational monologue…
Tata Play launches ‘Sirf Lage Mehenga’ TVC with new super value packs.
Tata Play has launched its new campaign, ‘Sirf Lage Mehenga,’ celebrating the New Year and harvest season. The campaign promotes Tata Play’s Super Value Packs, offering budget-friendly entertainment across various…
Zepto remixes popular songs for its Uttar Pradesh outdoor ads.
Zepto has launched a new out-of-home (OOH) campaign in Uttar Pradesh, using puns and song-inspired wordplay to capture attention on the streets of cities like Bareilly, Gorakhpur, Ghaziabad, and Saharanpur.…
Eveready Ultima teams up with Zepto to power urgent moments.
Eveready Industries India Ltd has partnered with Zepto, India’s fastest-growing consumer internet company, to offer rapid delivery of its Ultima Batteries across multiple cities. This collaboration addresses the urgent need…
Godrej No.1 launches ‘Dil se khoobsurat’ campaign, celebrating inner beauty.
Godrej No.1, a popular soap brand from Godrej Consumer Products, has launched a new TV commercial as part of its ‘Dil Se Khoobsurat’ campaign. Known for its natural ingredients like…
Karisma Kapoor partners with Oleev to inspire healthier choices for women.
Karisma Kapoor has joined Oleev as its brand ambassador, inspiring women to prioritize health and make thoughtful choices for themselves and their families. Oleev’s latest campaign, featuring Kapoor, encourages breaking…
Protean unveils ‘Apni Kahaani ka Hero’ campaign featuring Pankaj Tripathi.
Protean eGov Technologies has unveiled its new brand campaign, “Apni Kahaani ka Hero,” featuring Pankaj Tripathi as the brand ambassador. The campaign celebrates the resilience and aspirations of everyday Indians,…
Foxtale celebrates its 3rd anniversary with a bash hosted by Shalini Passi.
Foxtale, the innovative skincare brand, celebrates its third anniversary with a glamorous video featuring Shalini Passi. Known for her chic style, Shalini hosts the brand’s birthday bash, offering a guide…
Rannvijay Singha teams up with STRCH to revolutionize activewear.
STRCH, India’s leading premium activewear brand, has launched a new Digital Film featuring TV icon Rannvijay Singha, highlighting the brand’s mission to combine comfort and functionality. The film showcases Rannvijay…
OPPO India unveils ‘Live in the Moment’ campaign featuring celebrities.
OPPO India has launched its ‘Live in the Moment’ campaign featuring Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina to showcase the essence of the Reno13 Series, set to debut in…
Hyundai’s New TVC, “India’s Ready: Electric is CRETA,” Inspires Change
Hyundai Motor India has unveiled the Hyundai CRETA Electric, an electric SUV that blends bold design, advanced technology, and top-notch safety to set new standards in India’s EV market. Accompanied…
McCain unites families this winter, one smile at a time.
McCain Foods India has launched a heartwarming Winter Campaign, focusing on the warmth and unity of family gatherings. The TVC highlights the bond between grandparents and grandchildren, showcasing how McCain…
Simply Fresh kicks off the year with its #NewYearOldResolutions campaign.
Simply Fresh, BN Group’s edible oil brand, has launched the #NewYearOldResolutions campaign, urging people to revisit and fulfill past New Year resolutions before making new ones. The campaign features a…
Flipkart’s night owl party animals star in a new Minutes ad.
As the New Year’s party season kicks off, Flipkart has launched a fun ad for its quick-commerce service, Flipkart Minutes. The campaign features a group of party animals, including a…
boAt & Samay Raina Add a Hilarious Twist to New Year’s Resolutions
This New Year, boAt, India’s leading audio and wearables brand, teams up with comedian Samay Raina for a humorous campaign addressing the struggle of keeping New Year’s resolutions. The campaign,…
Odonil Brings Back Iconic Jasmin Bhasin Ad After 10 Years
Odonil, India’s top air freshener brand from Dabur India Ltd., has launched a new campaign revisiting its popular 10-year-old TVC featuring Jasmin Bhasin. The nostalgic ad taps into sentimental feelings,…
Inventech revolutionizes OOH with Johnnie Walker & Priyanka Chopra.
Inventech, part of Laqshya Media Group, has launched a ground-breaking Johnnie Walker OOH campaign featuring Priyanka Chopra at Bandra Reclamation, Mumbai. Using advanced CGI technology, the campaign creates an immersive…
Asian Paints launches Sonic Identity with The Quick Style.
Asian Paints has launched a new sonic identity in collaboration with the popular dance troupe, The Quick Style. Known for their viral dance moves, The Quick Style brings the brand’s…
Canara HSBC Life Insurance launches campaign for customized financial solutions.
Canara HSBC Life Insurance has launched a new brand campaign aimed at modern consumers seeking innovative financial solutions. Starring actor Varun Sharma, the campaign uses humor and relatable scenarios to…
Pantaloons teams up with Sahiba Bali to launch the ‘Groovin’ Collection’.
Pantaloons, one of India’s top fashion brands, has teamed up with Sahiba Bali for their latest collection, ‘Groovin’. Known for her vibrant personality and youthful style, Sahiba perfectly captures the…
Mahindra marks Kisan Diwas with its “Thank You Kisan” campaign.
Mahindra Tractors, India’s leading tractor brand, celebrated Kisan Diwas with a digital film honoring the contributions of Indian farmers. Building on last year’s campaign, “Did you thank the farmer?”, Mahindra…
#EmpowerWithKalArm: Changing lives with accessible bionics
Makers Hive, creator of KalArm®—India’s first and one of the world’s most affordable bionic hands—has launched the #EmpowerWithKalArm campaign, which is resonating deeply with audiences nationwide. The campaign’s short film…
Sad Panda goes viral in Flipkart’s Android Advantage campaign.
Flipkart’s Sad Panda campaign for Android Advantage has become a viral sensation, especially among Gen Z. The campaign features a playful metaphor where a man transforms into a panda, symbolizing…
Philips Domestic Appliances India CMO on why the air fryer is the coolest device of 2024.
In the last six months, air fryers have become increasingly popular, with many people, including colleagues and friends of the author, owning one. According to Amazon India, sales of air…