HSBC Mutual Fund rolls out ‘RetireToMore’ campaign.
HSBC Mutual Fund has launched RetireToMore, a new investor education campaign encouraging Indians to view retirement as a new beginning filled with life, passion, and freedom. Backed by data from…
Ladakh hoteliers launch ‘Ladakh is Waiting’ campaign to boost tourism.
Following the April 22 terror attack in Pahalgam, which triggered widespread fear and mass cancellations, Ladakh’s tourism industry has seen a 70% drop in visitor numbers. To combat the downturn,…
Policybazaar rolls out new campaign showcasing real-life claim support.
Policybazaar has launched a new brand campaign highlighting the real impact of insurance through powerful testimonials from families who received support during medical emergencies or loss. The emotionally driven films…
𝐋𝐞𝐧𝐨𝐯𝐨 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐧𝐞𝐰 𝐋𝐞𝐠𝐢𝐨𝐧 𝐚𝐝 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐠𝐚𝐦𝐞𝐫𝐬 𝐢𝐧 𝟏𝟖𝟎 𝐦𝐚𝐫𝐤𝐞𝐭𝐬.
Lenovo Legion has unveiled its new global campaign, “Always Get Back Up,” targeting gamers in 180 markets. Departing from typical victory-driven ads, the 45-second hero film embraces gaming’s hard truth:…
Flipkart Minutes rolls out a witty campaign with a ‘3 Idiots’ twist
Flipkart has launched a new TV and digital campaign for its quick commerce service, Flipkart Minutes, promoting the delivery of fresh vegetables starting at ₹9, delivered in just 10 minutes.…
WPP Media launches as fully integrated, AI-powered media company.
WPP has unveiled a major strategic shift with the launch of WPP Media, a new global media company powered by artificial intelligence. This marks a significant transformation in the advertising…
Britannia Good Day Chunkies launches EatHappens campaign.
Britannia has introduced its new Good Day Chunkies range in two flavors—Divine Chocochip and Tropical Coconut—with the playful #EatHappens campaign. Created by McCann Worldgroup, the campaign brings the cookies to…
Zeel redefines rainwear with stylish new campaign.
Zeel Climate Clothing has launched a stylish digital campaign just in time for monsoon season, transforming functional rainwear into a fashion statement. The ad features a dynamic city chase that…
𝐈𝐧𝐝𝐢𝐚 𝐁𝐞𝐜𝐨𝐦𝐞𝐬 4𝐭𝐡 𝐋𝐚𝐫𝐠𝐞𝐬𝐭 𝐄𝐜𝐨𝐧𝐨𝐦𝐲, 𝐎𝐯𝐞𝐫𝐭𝐚𝐤𝐞𝐬 𝐉𝐚𝐩𝐚𝐧 – 𝐈𝐬 𝐎𝐮𝐫 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐁𝐢𝐠 𝐄𝐧𝐨𝐮𝐠𝐡?
India has surged ahead of Japan to become the 4th largest economy globally, as reported by the IMF. But as the nation’s economic engine accelerates, is Indian advertising keeping pace…
Asian Paints reunites comedy duo Krushna & Kiku in a ‘batwara’ ad.
Asian Paints has launched a new ad campaign featuring popular comedy duo Krushna Abhishek and Kiku Sharda in their first-ever commercial collaboration. Playing bickering brothers dividing their ancestral home, the…
Goafest 2025 Day 1:- Wavemaker wins Media Agency of the Year, ABP Named Publisher of the year Award.
Wavemaker clinched the prestigious ‘Agency of the Year’ title on Day 1 of the Abby Awards at Goafest 2025, delivering an outstanding performance with a Grand Prix, six Golds, eight…
Boomer lollipop ditches the swag, Jasprit Bumrah boosts your confidence.
Mars Wrigley India has launched Boomer Lollipop, adding a bold twist to its iconic gum brand. With three vibrant flavors—Strawberry, Orange, and Watermelon—Boomer aims to shake up the 800 Cr…
Coca-Cola’s Fanta leads with a 50% market share in the orange-flavored CSD category.
Coca-Cola India’s Fanta has solidified its position as the leader in the orange-flavored carbonated soft drink (CSD) category, holding over 50% market share. With strong double-digit growth over the past…
Mother Dairy rolls out Mumbai-focused version of ‘Maa Jaisi’ campaign.
Mother Dairy has launched a special Mumbai-centric version of its iconic ‘Maa Jaisi’ campaign, titled ‘Aai Jaisi Mumbai’, celebrating the city’s nurturing and resilient spirit. Conceptualized by Ogilvy, the campaign…
Toaster India’s Content Studio Launches Axis My India’s ‘A’ App with an AI twist
Toaster India Content Studio, in collaboration with Mothership Productions, has unveiled a powerful new film to mark the launch of ‘A’ App by Axis My India — a first-of-its-kind people’s…
Maruti Suzuki launches safety campaign promoting 6 airbags
Maruti Suzuki ARENA has made six airbags standard in more of its popular models — WagonR, Alto K10, Celerio, and Eeco — joining Swift, Dzire, and Brezza in offering enhanced…
Dabur Amla and Nayab Midha unite for a heartfelt Mother’s Day tribute.
Dabur Amla has unveiled a touching digital film featuring renowned spoken word poet Nayab Midha, centered on a heartfelt letter from a daughter to her mother. The campaign, titled Maa…
Carlsberg reunites Liverpool legends to mark 2005 Champions League win.
Carlsberg has launched a limited-edition “Miracle Can” to commemorate the 20th anniversary of Liverpool’s iconic 2005 Champions League comeback against AC Milan. The can blends Carlsberg’s green with Liverpool’s red…
Maruti Suzuki ARENA launches campaign promoting 6-airbag safety benefits.
Maruti Suzuki ARENA has made 6 airbags standard across its popular models—WagonR, Alto K10, Celerio, and Eeco—aligning with its goal to make advanced safety accessible to all. These models now…
Himalaya Wellness launches new campaign highlighting gum health.
Himalaya Wellness has launched the second edition of its #ItStartsWithGums campaign on Gum Health Day to raise awareness about the importance of gum health, rooted in Ayurvedic principles. The campaign…
Nissan India honors norm-breaking moms in powerful new film.
Nissan Motor India has launched a heartfelt Mother’s Day film celebrating modern mothers who defy traditional norms. The film contrasts the outdated “perfect mom” image with powerful visuals of real…
Shraddha Kapoor leads PYNK’s “Work. Pynk. Play” campaign.
PYNK, Lux Cozi’s women’s wear brand, has launched its new campaign film “Work. Pynk. Play” featuring Shraddha Kapoor, shifting from product-focused messaging to an emotionally driven narrative that celebrates the…
boAt x Blinkit drop Mother’s Day PSA starring Satish Ray.
This Mother’s Day, boAt and Blinkit have launched a witty PSA campaign featuring Satish Ray, urging Gen Z to go beyond Instagram tributes and actually gift their moms something meaningful.…
Domino’s Greece ‘wrecks pizzas’ to promote delivery driver safety.
Domino’s Greece’s ‘Crashed Pizzas’ campaign sends a clear message: driver safety is more important than fast or flawless deliveries. By showcasing wrecked pizzas, the campaign reflects a shift from the…
Sun Pharma launches new India campaign: ‘Touching 1,000 Lives Every Minute’.
Sun Pharma, India’s largest pharmaceutical company, has launched a new brand campaign titled ‘Touching 1,000 Lives Every Minute’, highlighting its global healthcare impact and daily reach through 1,000 prescriptions per…
InCred Group launches ‘Ask InCred’ campaign with Shreyas Iyer as brand ambassador.
InCred has launched a new content-driven brand campaign titled ‘Ask InCred’, featuring cricketer Shreyas Iyer as its brand ambassador. Aimed at promoting financial literacy, the campaign includes videos and podcasts…
Beyond Moms: GIVA Celebrates All Guiding Lights This Mother’s Day
GIVA, the fine jewellery brand, launched its “GIVA for Every Mother” campaign, celebrating all mother figures through a special collection and emotional digital storytelling. This Mother’s Day, the brand encourages…
Swiggy Instamart’s Mother’s Day ad urges you to “add yourself to the cart.”
Swiggy Instamart’s new Mother’s Day campaign takes a playful turn by suggesting the best gift is you. In the ad, a woman taps an “add yourself to cart” option and…
Parle aims to make ‘Parle Marie’ a household name.
Parle Products is intensifying efforts to make “Parle Marie” a recognized name, not just another generic Marie biscuit. Building on its “Naam Toh Suna Hoga” brand campaign, Parle launched a…
CaratLane’s new film encourages men to stop postponing proposals.
CaratLane has launched The Nudge, the second film in its ongoing proposal campaign, urging men to stop delaying commitment. Conceptualised by BBH India, the film highlights how a gentle push…