WGA urges studios to sue tech firms over AI copyright theft.
The Writers Guild of America (WGA) is urging Hollywood studios to take legal action against tech companies accused of using copyrighted works to train AI systems. The WGA claims that…
Teads and VIDAA enhance partnership to boost CTV advertising.
Teads has strengthened its partnership with VIDAA USA, enhancing CTV advertising campaigns globally. This collaboration allows Teads to deliver impactful ads on VIDAA-powered smart TVs, including those by Hisense, Toshiba,…
Adobe names Lara Balazs CMO.
Adobe has appointed Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing, reporting to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager at…
Matt Macdonald named Chief Creative Officer at VCCP US.
VCCP US has appointed Matt MacDonald as Chief Creative Officer, where he will oversee all creative output and work alongside CEO Brett Edgar and Chief Strategy Officer Jonny Shaw. MacDonald…
Fox and Hulu announce long-term streaming content distribution deal.
Fox Entertainment and Hulu have announced a multi-year partnership worth over $1.5 billion, ensuring Hulu retains exclusive streaming rights to Fox’s programming, including shows like “The Masked Singer” and “The…
Worldcom OOH at Futuready Global B2B Brand Summit of the IAA – International Advertising Association
London, November 18th, 2024.– Worldcom OOH, a global company specializing in Out-of-Home (OOH) advertising, participated in Futuready, the 3rd Global B2B Brand Summit by the International Advertising Association (IAA), held…
Martin Winther is appointed Chief Creative Officer at WebTalk.
WebTalk, a leading digital marketing agency in Poland, has appointed Martin Winther as Chief Creative Officer, effective November 2024. Winther will lead the agency’s 20+ member creative team, driving innovative…
Prime Video leads the US streaming market, says Parks Associates.
Parks Associates has released its updated list of the top 10 US subscription streaming services for 2024. Prime Video maintains its lead over Netflix, while Disney+ has moved up to…
M&C Saatchi Sport & Entertainment expands into the UAE.
M&C Saatchi UAE is expanding its capabilities by bringing M&C Saatchi Sport & Entertainment to the region. Known for its impactful campaigns with global brands like Barclays, LEGO, and Kia,…
WPP’s THOMPSON wins $1.9B, 10-year US Marine Corps contract.
WPP’s THOMPSON, part of the VML network, has secured a $1.9B, 10-year contract to continue managing the U.S. Marine Corps Recruiting Command (MCRC) Advertising Program. This long-standing partnership, which dates…
Chun Yin Mak has resigned from Dentsu China.
Chun Yin Mak, former President of Customer Experience Management Practice at Dentsu China, has announced his resignation after over a year in the role. In a LinkedIn post, he reflected…
Parrot Analytics unveils global streaming metrics.
Parrot Analytics has launched Streaming Metrics, offering comprehensive insights into key financial metrics like subscribers, revenue, ARPU, and churn, along with catalog data on a global scale. This new tool…
Taboola teams up with Jounce Media for an MFA-free advertising network.
Taboola, a leader in online recommendations, has partnered with Jounce Media to ensure its Taboola Select publisher network is free from Made for Advertising (MFA) sites, which account for 15%…
Yolande Piazza joins PayPal as SVP and GM of Americas.
PayPal has appointed Yolande Piazza as Senior Vice President and General Manager of Americas. She announced the news on LinkedIn, sharing her excitement to lead the commercial teams across the…
Hayley Valentine named Director of BBC Scotland
The BBC has appointed Hayley Valentine, an experienced journalist and editorial leader, as its new Director in Scotland. Valentine brings extensive experience from her time within the BBC as well…
Spotify faces a 3-hour outage affecting 40,000+ US users.
Spotify experienced a significant outage on Sunday, lasting about three hours and impacting over 40,000 users in the United States at its peak, according to Downdetector. Users reported issues such…
James Cameron joins StabilityAI to help make better special effects.
Hollywood director James Cameron has joined the board of StabilityAI, four decades after his iconic film The Terminator. He aims to explore how AI technology can improve special effects in…
Vodafone & Intelsat Boost Satellite Connectivity for Remote Areas
Vodafone and Intelsat have renewed their partnership to improve satellite connectivity for organizations in hard-to-reach areas and disaster zones. This expanded collaboration will enhance Vodafone’s terrestrial networks, enabling businesses, governments,…
Rebecca Tos is now Managing Partner ANZ at Havas Media.
Havas Media Network has named Rebecca Tos as Managing Partner for Consumer Science & Analytics (CSA) in Australia and New Zealand (ANZ). Tos, previously leading Havas Media Market, will now…
Essencemediacom’s Vincent Rebeix is the new Global COO at PHD.
PHD has appointed Vincent Rebeix as its inaugural Global Chief Operating Officer. Based in London, Rebeix will spearhead the creation of innovative products, processes, and tailored client operating models. Before…
X appoints Angela Zepeda as global head of marketing.
Angela Zepeda has been appointed as the new global head of marketing at X (formerly Twitter). Previously the CMO and chief creative officer at Hyundai, Angela brings extensive experience in…
PHD appoints Eileen Ooi as Asia Pacific CEO.
Omnicom Media Group agency PHD today announced the appointment of Eileen Ooi as CEO, Asia Pacific. With over 19 years of industry experience, Ooi was most recently CEO at OMG…
Richard Hartell named CEO of EssenceMediacom U.S. by GroupM.
GroupM has promoted Richard Hartell to CEO of EssenceMediacom U.S., where he will oversee operations, client relations, and business development. Hartell, who previously led GroupM’s Media Futures Group for Google,…
Ketchum names Tamara Norman as US CEO.
Ketchum has announced Tamara Norman as the new Chief Executive Officer for the US region. With 30 years at Ketchum, Norman will oversee the agency’s strategy, innovation, client experience, growth,…
Droga5 appoints Mark Green as its global CEO.
Mark Green, the co-founder and former CEO of the Australian creative agency The Monkeys, and currently president of Accenture Song’s operations in Australia and New Zealand, has been appointed as…
Bridge Technologies launches VB278 for satellite monitoring.
Bridge Technologies has launched the VB278 module, enhancing their VB120 and VB220 probes for satellite and direct-to-home monitoring. The module supports DVB-S, DVB-S2, and DVB-S2X standards and adds up to…
Honda Australia names Eva Barrett as GM of Brand, Marketing, and CX.
Honda Australia has appointed Eva Barrett as the new General Manager of Brand, Marketing, and Customer Experience. Barrett brings significant experience from global brands like Adidas and Kathmandu, where she…
FACT and Crimestoppers tackle illegal streaming in Ireland.
FACT and Crimestoppers have launched a six-week campaign across Ireland to tackle illegal streaming. The campaign, active on Facebook and Instagram, encourages the public to report those involved in advertising…
GroupM and Pacvue Introduce Unified Commerce Solution.
GroupM, WPP’s media investment group, has launched a global Integrated Commerce Management solution in partnership with Pacvue. This new solution merges GroupM’s data and expertise with Pacvue’s technology to streamline…
SAVE THE DATE – Digital Commerce Expo
Explore cutting-edge solutions and digital tools revolutionising the future of customer experience at Digital Commerce Expo on 2 & 3 October at the Excel, London The digital landscape is evolving…