Plan B Media, a leading out-of-home (OOH) media service provider, and Vistar Media, the leading global provider of technology solutions for OOH media, have partnered together to bring seamless programmatic solutions to the digital out-of-home (DOOH) advertising landscape in Thailand and Singapore.

Through the synchronisation of digital out-of-home advertising with other digital platforms like online display, social media, mobile, and linked TV, businesses can create a unified experience that appeals to customers at every point of their trip.

“By integrating Vistar Media into our extensive large format and retail digital screen networks, we’re empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies,” added Palin Lojanagosin, CEO of Plan B Media PCL. “This innovative approach is transforming the way brands engage with their audiences across multiple touchpoints, both online and offline.”

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