Adidas has appointed Vijay Chauhan as General Manager of Adidas India, effective August 1, 2025. Based in Gurugram, Vijay will take over from Neelendra Singh, who is stepping down after over 20 years with the brand.
Vijay returns to Adidas with 25+ years of experience, most recently as SVP International at American Eagle Outfitters. He previously held senior roles at Adidas, including GM of Thailand and VP of Retail/Franchise for SEAPAC.
Under Neelendra’s leadership, Adidas India saw major growth and successfully established cricket as a key category. He will remain until August 2025 to ensure a smooth handover.