AdLift, a global digital marketing agency (now acquired by Liqvd Asia), has been awarded the SEO and content marketing mandate for Olyv, a digital-first financial services platform on a mission to make credit healthy for every Indian.
As part of this strategic collaboration, AdLift will lead Olyv’s organic growth initiatives, including technical SEO, keyword strategy, on-page optimization, and a full-scale content marketing program. The goal is to strengthen Olyv’s visibility across digital channels and connect with audiences seeking transparent, accessible, and responsible financial solutions.
Olyv is redefining how India experiences personal finance, offering instant personal loans, credit health insights, and smart savings products, such as digital gold. With a bold vision to empower financially aware and responsible citizens, Olyv combines intuitive technology with deep financial insights to deliver personalised, goal-oriented financial journeys.
“We’re thrilled to join forces with Olyv at such a transformative point in their brand journey,” said Prashant Puri, CEO & Co-Founder, AdLift. “Our team is excited to bring our SEO and content marketing expertise to a brand that’s reshaping how India thinks about credit and financial health. Together, we aim to amplify their digital presence and drive meaningful engagement with their growing customer base.”
The partnership will see AdLift creating a range of high-impact content, from blogs and knowledge guides to digital assets that echo Olyv’s commitment to financial literacy, simplicity, and trust.
Speaking on the association, Jayant Upadhyay, COO, Olyv said: “At Olyv, our mission is to make credit work for every Indian, not just accessible, but also empowering. We saw a strong alignment with AdLift’s approach to organic growth and content strategy. We’re confident this partnership will help us scale our digital footprint, engage more deeply with our users, and move closer to building a financially aware India.”