At the 2025 Cannes Lions, Adobe announced major AI-driven upgrades to GenStudio, its all-in-one content platform designed to streamline the planning, creation, and delivery of marketing campaigns. The new features focus on enabling brands to create personalized, on-brand video and display ads at scale across platforms like Amazon Ads, Google Campaign Manager 360, LinkedIn, and Meta.
Key innovations include automated video formatting, AI-generated short videos from images, customizable display ad templates, and multi-language content support in over 30 languages. Adobe also enhanced Firefly Services, Custom Models, and Adobe Express to simplify content creation and maintain brand consistency.
With content demands expected to grow fivefold by 2027, Adobe’s GenStudio aims to help marketers move faster and deliver more targeted, efficient campaigns. Leading brands such as Coca-Cola, Estée Lauder, and Publicis Groupe are already leveraging these tools to enhance their marketing efforts.