Levi’s has named Alia Bhatt its new global brand ambassador, marking a strategic move as women’s fashion shifts towards relaxed, comfort-first fits like wide-leg and looser silhouettes. Bhatt expressed her excitement, noting that denim is deeply personal yet universally unifying, and that Levi’s has always been central to this global movement.
The company said Bhatt’s cultural influence goes beyond film and fashion, making her an ideal face for the brand’s evolving women’s portfolio. By combining her style authority with Levi’s focus on expressive, style-led fits, the partnership aims to strengthen the brand’s position as the most relevant and desirable denim label worldwide.