Amazon India has launched the Tech Influencer Program (TIP) to empower content creators to drive online shopping. Announced at the Best in Tech Awards in New Delhi, the program offers creators tools, resources, and monetization opportunities to produce content around products like smartphones, laptops, and cameras, while simplifying purchase decisions for their audiences.
TIP provides early access to launches and deals, advanced training, affiliate tools, brand partnerships, and competitive commissions, helping creators boost reach and earnings.
Part of Amazon’s larger influencer ecosystem—which already includes over 1 lakh creators across tech, fashion, lifestyle, and more—TIP builds on initiatives like Amazon Live, Creator Central, and Creator Connect to strengthen India’s creator economy.