Mumbai, India: Approach Communications, an award-winning PR and Communications agency, has been appointed as the official PR and Communications partner for Sure Real Pictures, an innovative production house dedicated to crafting compelling stories for Gen Z and Millennials. This partnership marks a significant step for Sure Real Pictures as it launches its debut feature film, Liberation, and embarks on an ambitious journey to create impactful films, web series, and digital content for a global audience.
Sure Real Pictures, founded by Kanishk Kadam and Ankit Kadam, is focused on delivering thought-provoking narratives that resonate with younger generations. Their debut film, Liberation (2025), directed by Ankit Kadam and produced by Kanishk Kadam, is a gripping story of rebellion, self-discovery, and redemption, tailored to connect with modern audiences. The production house aims to bridge local stories with global perspectives, and Approach Communications will play a pivotal role in amplifying this vision.
Speaking on the appointment, Kanishk Kadam, Producer and Founder of Sure Real Pictures, said, “We are thrilled to partner with Approach Communications to bring our stories to the world. Their expertise in PR and communications, combined with their passion for innovative storytelling, makes them the perfect fit to help us establish Sure Real Pictures as a leading name in entertainment for Gen Z and Millennials.”
Ankit Kadam, Director and Writer of Liberation, added, “Our goal with Sure Real Pictures is to create content that challenges, inspires, and connects with today’s youth. Approach Communications understands our vision and has the strategic expertise to elevate our brand and engage our target audience effectively.”
Sonu Tyagi, Director of Approach Communications, expressed enthusiasm about the collaboration, stating, “We are excited to work with Sure Real Pictures, a production house with a bold and fresh approach to storytelling. Approach Communications will handle the entire PR, digital, events, and integrated communications strategy for Sure Real Pictures, while our group company, Approach Entertainment, will oversee branded entertainment, celebrity and influencer engagement, film and in-film marketing, and entertainment marketing activities. Together, we aim to position Sure Real Pictures as a trailblazer in the global entertainment industry.”
Approach Communications will manage all PR, digital, events, and integrated communications efforts for Sure Real Pictures. Approach Entertainment, an award-winning group company specializing in celebrity management, film productions, advertising and corporate film productions, film marketing, events, and entertainment marketing, will lead branded entertainment, celebrity and influencer outreach, film productions, and entertainment marketing initiatives for the production house. Approach Communications is a leading PR and integrated communications agency with a strong presence in corporate, healthcare, entertainment, finance, education, and social sectors. The group also operates Approach Bollywood, a Bollywood and entertainment newswire.
In addition, Approach Entertainment & Approach Communications Group includes a spiritual organization focused on promoting philanthropy, spiritual awareness, and social causes. The agency has received accolades such as The Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and the PR Company of the Year Award at the Business Tycoon Awards. With operations in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, Approach Communications is well-positioned to support Sure Real Pictures’ growth.
Go Spiritual is a spiritual organization dedicated to philanthropy, spiritual awareness, charity, mental health, wellness, and social causes. The organization is actively involved in initiatives such as food donation, hunger eradication, blanket donations, and promoting spiritual and mental health awareness. Go Spiritual has also launched Go Spiritual News Magazine & App and is planning to launch a Web TV & OTT platform to further its mission of spreading spiritual awareness and holistic living. Additionally, the organization is expanding into wellness, mental health, organic, Ayurveda, and food categories through its e-commerce and retail operations.
Sure Real Pictures is an India-based production house dedicated to creating films, shows, web series, and digital content for Gen Z and Millennials. Founded by Kanishk Kadam and led creatively by director Ankit Kadam, the company focuses on authentic, culturally rooted narratives with global appeal. Its debut feature film, Liberation (2025), is currently in production, marking the start of an ambitious slate of projects.