Mumbai, India : Approach Entertainment & Communications, a leading group specializing in PR, digital, integrated communications, and entertainment solutions, is excited to announce its appointment as the official PR, digital, and entertainment partner for Camp Decent (2025), a satirical Hindi comedy produced by UFI Productions. Through its divisions—Approach Communications and Approach Entertainment—the group will execute a dynamic, multi-channel campaign to amplify the film’s bold narrative on gender equality and societal hypocrisy, ensuring widespread cultural impact and audience engagement.
Camp Decent, produced by Mujeeb-ul-Hassan and Vikas Gutgutia, with Sonu Tyagi serving as Creative Producer, boasts a dynamic cast featuring Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey. The film centers on Kumar, an ambitious filmmaker whose contradictory attitudes toward women are challenged by his sharp-witted friend Anahita, leading to a transformative journey of self-awareness. Blending sharp humor with poignant social commentary, Camp Decent uses satire to confront societal double standards, positioning it as a must-watch for contemporary audiences. Sonu Tyagi is Creative Producer of the Film.
UFI Productions, a Delhi- and Mumbai-based production house with over 20 years of excellence in film, television, advertising, and digital media, is led by visionary filmmaker, producer, and singer Mujeeb-ul-Hassan. Known for acclaimed projects such as Dekh Bhai Dekh (2009), Mantostaan (2017), Side A Side B (2018), Rabbi (2017), and San 84 Justice (2019), UFI Productions brings its signature storytelling expertise to Camp Decent, reinforcing its commitment to impactful, thought-provoking content.
“We’re thrilled to partner with Approach Entertainment & Approach Communications to bring Camp Decent’s powerful message to audiences worldwide,” said Mujeeb-ul-Hassan, Founder and Producer of UFI Productions. “Their expertise in PR, digital strategies, and entertainment marketing makes them the ideal partner to elevate this film and spark meaningful conversations.”
Sonu Tyagi, Director of Approach Entertainment & Approach Communications, stated, “We are honored to collaborate with UFI Productions on Camp Decent, a film that entertains while addressing vital social themes. Approach Communications will lead PR, digital marketing, and events, while Approach Entertainment will drive celebrity engagements, influencer campaigns, and branded entertainment, creating a 360-degree strategy to maximize the film’s impact and reach.”
Approach Communications, a division of the group, will spearhead all PR, digital marketing, media relations, and integrated communications for Camp Decent. With a strong presence in Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, Approach Communications specializes in corporate, healthcare, entertainment, finance, education, and social sectors. The agency has earned prestigious accolades, including The Biz India 2010 Award from the World Confederation of Businesses, the Service Excellence Award from the World Marketing Organization, and the PR Company of the Year Award at the Business Tycoon Awards. Known for its client-centric strategies, Approach Communications delivers measurable results through innovative PR and digital solutions.
Approach Entertainment, the group’s entertainment division, will lead celebrity and influencer collaborations, in-film promotions, branded entertainment, and experiential events for Camp Decent. Based in Mumbai with operations across India, Approach Entertainment excels in celebrity management, film productions, advertising, corporate film productions, film marketing, and entertainment marketing. The division has a proven track record of delivering high-impact campaigns that elevate brand presence and connect with audiences through creative storytelling and strategic partnerships.
The Approach Entertainment & Communications Group also includes Approach Bollywood, a premier Bollywood and entertainment newswire, portal, and app that delivers timely news, updates, and insights from the Indian film industry. Approach Bollywood serves as a vital platform for filmmakers, production houses, and brands, ensuring impactful coverage and strengthened industry connections.
Additionally, the group encompasses Go Spiritual, a unique spiritual organization dedicated to philanthropy, spiritual awareness, mental health, wellness, and social causes. Go Spiritual drives initiatives such as food donation, hunger eradication, blanket donations, and mental health awareness. It operates Go Spiritual News Magazine & App and is preparing to launch a Web TV & OTT platform to promote spiritual and wellness content. The organization is also expanding into e-commerce and retail, focusing on wellness, mental health, organic products, Ayurveda, and food categories, reinforcing its commitment to holistic living and social good.
UFI Productions is a leading creative production house with over 20 years of global expertise in films, music, corporate videos, and documentaries. Based in Delhi and Mumbai, with collaborations in London, UFI Productions is trusted by clients such as Google AdWords, DLF, Haier, and international NGOs for its visually stunning and emotionally resonant content.
Camp Decent is a satirical Hindi comedy that shines a light on society’s double standards toward women. The story follows Kumar, an ambitious filmmaker whose sexist attitudes are challenged by his friend Anahita, sparking a journey of self-discovery and growth. With a stellar cast including, Brijendra Kala, Rajpal Yadav Sara Khan, and Hemant Pandey, and directed by Sandeep Kumar Rana, the film uses humor as a powerful tool to reflect on gender perceptions, making it a timely and impactful cinematic experience.