Arena India, part of Havas Media Network India, has secured the integrated media mandate for smartphone brand realme after a competitive multi-agency pitch. Managed from the Gurugram office, this win not only reaffirms Arena India’s existing relationship with realme but also broadens it to include a comprehensive full-funnel media strategy covering traditional, digital, and strategic channels.
Under the leadership of Manish Sharma, Arena India specializes in agile, ROI-focused strategies tailored for digital-first, high-growth brands.
Zhang Tao, Marketing Head at realme, expressed confidence in Arena India’s consumer-first approach and ability to deliver scalable, innovative solutions to support the brand’s expanding presence in India.
Havas Media Network India’s CEO Mohit Joshi highlighted Arena’s integrated media thinking as crucial to the win, while COO Uday Mohan emphasized the strategic importance of the mandate in showcasing the group’s expertise in handling complex, multi-platform campaigns driven by data and industry insight.