Arvind Fashions Limited has appointed Saikot Das as Chief Brand & Strategy Officer, effective August 19, 2025. He will lead brand strategy, consumer experience, and growth initiatives across AFL’s portfolio as the company enters a new phase of expansion.
Das brings over 20 years of cross-industry experience spanning FMCG, retail, apparel, and media. Most recently, as Senior Director – Marketing & Brand Experience at Levi Strauss & Co, he drove brand transformation across multiple regions, building strong cultural associations with youth, music, and lifestyle.
He has also held leadership roles at Colgate-Palmolive, Olam International, and Star TV, with expertise in brand building, P&L management, and consumer-centric growth. AFL CEO Amisha Jain said Das’s appointment will play a pivotal role in strengthening the company’s market leadership and brand-led growth.