BIG FM has rebranded its OOH division from BIG Street to BIG OOH, focusing on tech-driven, measurable advertising solutions across both digital and traditional formats.
The revamped vertical leverages high-traffic DOOH formats like LED screens, video walls, and signage, supported by BIG FM’s regional strength for hyperlocal targeting.
COO Sunil Kumaran called it a key step in expanding BIG FM’s integrated media services, following the success of BIG LIVE. National Lead Rahul Tyagi added that BIG OOH aims to create strong brand recall through strategic, 360-degree outdoor campaigns.