BigTrunk Communications has been appointed to handle the digital marketing for Soframycin, a trusted antiseptic brand from Encube Ethicals. Marking Soframycin’s digital debut, the agency will drive its online strategy through data-led campaigns and engaging social media content aimed at modern, health-conscious consumers.
With a legacy in wound care and backing from Encube’s pharmaceutical expertise, Soframycin seeks to connect its heritage with today’s digital audience. BigTrunk aims to craft relatable, purpose-driven narratives to bring the brand closer to Indian households.