New Delhi: Cannes Lions has revealed the shortlists for five categories—Audio & Radio, Health & Wellness, Outdoor, Pharma, and Print & Publishing. India has bagged a total of 22 shortlists, spread across four of these categories.
- Outdoor: 13 shortlists
- Print & Publishing: 4 shortlists
- Health & Wellness: 3 shortlists
- Pharma: 2 shortlists
- Audio & Radio: No Indian entries shortlisted
Highlights by Category:
Health & Wellness:
- Project Early Periods – P&G Whisper by LEO Mumbai
- Eye Test Menu – Titan by Ogilvy Bangalore
- Naga Saint Eye Test – EYEBETES Foundation by Godrej Creative Lab
Outdoor:
Notable campaigns include:
- Dry Thru – Honda by Tribes Communication
- Chai Basuri – Tea Flute – Brooke Bond Taj Mahal by Ogilvy Mumbai
- Lucky Yatra – Indian Railways by FCB India (multiple subcategories)
- Nature Shapes Britannia – Britannia by Talented
- Coke Zero Auditions – Coca-Cola by Ogilvy Mumbai
- Vi Guardian Beads – Vodafone Idea by Ogilvy Mumbai
- Too Yumm To Cheer – Too Yumm! by FCB Kinnect
Pharma:
- Dawai Reader – Alkem Laboratories by Lowe Lintas (shortlisted twice in the same subcategory)
Print & Publishing:
- Ink of Democracy – Times of India by Havas Mumbai (3 shortlists)
- Seven Layers of Truth – BMC by Famous Innovations Mumbai
Agency Performance:
- Ogilvy: 6 shortlists
- FCB India: 5
- Havas: 3
- Lowe Lintas, Talented: 2 each
- FCB Kinnect, Tribes Communication, Godrej Creative Lab, Famous Innovations, Leo: 1 each
India submitted 982 entries to the festival this year. Earlier, FCB India earned a Titanium Lions shortlist for Lucky Yatra. However, India has no shortlists yet in the Innovation and Glass: The Lion for Change categories.
More shortlists—from categories like Design, Digital Craft, Direct, Entertainment (including Gaming, Music, and Sport), Media, PR, and Social & Influencer—will be announced on June 15.
The Cannes Lions Awards Shows will run each evening from June 16 to 20, 2025.