CashKaro, India’s leading cashback platform, posted ₹350 crore revenue in FY25, driving ₹6,000 crore in sales for 1,500+ partner brands through 36 million transactions. Along with sister platform EarnKaro, it delivered 2.5 billion clicks and paid users over ₹1,000 crore in real cash rewards, cementing its position as a cost-effective, performance-led growth channel amid rising digital acquisition costs.
EarnKaro, with 4M+ users, has enabled students, homemakers, and influencers to earn from affiliate links, with top users making up to ₹50 lakh/month. It holds 85% share in Telegram affiliate commerce, leveraging automation and integrations for scale.
Despite a ₹21.6 crore EBITDA loss, CashKaro maintained lean operations with flat marketing spends and focused investments in tech, AI, and LTV optimisation. Expanding into verticals like D2C, finance, and loans, it continues to champion transparent cashback over coins and vouchers, while inspiring micro-entrepreneurship through content initiatives like The BAD Podcast.