CloudTV, India’s first certified Smart TV OS, has launched 3D ads on its devices, offering brands a premium and engaging alternative to traditional CTV formats. With a reach of over 12 million users across 250+ smart TV brands, the ads deliver higher recall and attention without being intrusive. Early campaigns, including one with MyFitness, showed a 25% higher completion rate than standard video ads. Positioned to tap into India’s growing 25M+ CTV household market by 2026, CloudTV is also expanding its ad ecosystem through a new CTV platform, a partnership with Magnite, and a dedicated portal for brands and agencies.