Crompton Greaves Consumer Electricals increased its advertising spend by 2.88% to ₹305.75 crore in FY25, focusing on digital and performance marketing to boost visibility, especially for water heaters and air coolers. This accounted for 3.89% of its operating revenue. Amid rising demand for smart and durable home appliances, the company is investing in R&D, premium products, and integrated marketing to enhance consumer reach. Crompton reported a 27.6% rise in profit to ₹564.08 crore and revenue growth to ₹7,863.55 crore in FY25.