Disney+ has introduced a new always-on “Perks” program in the U.S. to reward subscribers with exclusive benefits like sweepstakes, discounts, and trials. Perks include chances to win tickets to the Freaky Friday premiere and a Disney cruise, as well as savings from brands like adidas, DoorDash, and Funko. Subscribers also get access to lifestyle and digital content perks, such as CLEAR+ and Duolingo trials, and gaming bonuses.
Hulu will join with its own “Hulu Perks” on June 2, offering event sweepstakes and brand deals. The initiative expands Disney’s previous rewards efforts, aiming to enhance subscriber value across its streaming platforms.