DoubleVerify has introduced new streaming TV tools to give advertisers greater transparency, control, and efficiency across their campaigns. The launch includes two key products — Verified Streaming TV and “Do Not Air” Automation — both aimed at improving ad quality and preventing misplaced spend in connected TV (CTV) environments.
Verified Streaming TV helps advertisers ensure their ads appear only in premium streaming environments across major platforms like The Trade Desk and Microsoft Invest. It also prevents overspending on non-TV inventory and measures placement quality.
“Do Not Air” Automation, part of DV’s Authentic Brand Suitability suite, replaces manual ad exclusion lists with AI-powered automation, helping brands maintain content alignment and streamline programmatic campaign management.
Additionally, DV is partnering with IMDb to enhance its AI-driven content classification using IMDb’s data and ratings, enabling more precise contextual insights. New capabilities from this collaboration will roll out in early 2026.
Together, these innovations reinforce DV’s mission to help advertisers verify media quality, optimize performance, and maximize ROI in the fast-evolving streaming landscape.