Independent creative agency Enormous has secured the integrated digital and mainline mandate for Duroflex, along with the digital mandate for its youth-focused sub-brand Sleepyhead.
The partnership aims to redefine how India views rest—blending Duroflex’s expertise in sleep science with Sleepyhead’s playful lifestyle appeal. Leaders from both sides expressed excitement, highlighting the opportunity to build cross-generational conversations and craft stories that champion the importance of rest and relaxation.