Currently handled by EssenceMediacom, the account is one of India’s largest. Flipkart, known for innovative campaigns like its award-winning hydrochromic print ad for Flipkart Minutes, is seeking fresh agency support to continue its creative momentum.
The move follows strong FY24 performance, with Flipkart Internet reporting ₹17,907 crore in revenue (up 21%) and ₹2,358 crore in reduced losses. Notably, its ad revenue surged to nearly ₹5,000 crore, highlighting the growing importance of media strategy in its business model.