Haldiram Group is set to enter India’s western-style QSR market through a partnership with US-based Inspire Brands to launch Jimmy John’s sandwich chain. The move will pit Haldiram against global players like Subway and Tim Hortons, targeting India’s young, café-loving consumers.
Haldiram currently operates 150+ restaurants with ₹2,000 crore in revenue, and the new venture will integrate into its existing operations. Jimmy John’s, founded in 1983, has 2,600 outlets worldwide and is part of Inspire Brands’ 33,000-restaurant portfolio, which includes Dunkin’ and Baskin-Robbins.
The expansion aligns with Haldiram’s restructuring and global investor backing, including Temasek’s 10% stake valuing the company at $10 billion. With India’s food services market expected to reach ₹7.76 trillion by FY28, Haldiram aims to tap into the booming QSR demand.