Premium vegan beauty brand HYUE has named ZeroFifty Mediaworks as its agency of record. The mandate includes brand strategy, integrated creative communication, and content design.
Co-founded by Unilever veteran Pradeep Banerjee and media entrepreneur Nabeel Kadri, HYUE targets Indian consumers with globally benchmarked, skin-first makeup products like liquid lipsticks, nail paints, and lip oils.
ZeroFifty, founded by former Lowe Lintas leaders, will help shape HYUE’s brand narrative, aiming to build strong emotional and cultural relevance in the beauty space.