KRAFTON, with Dentsu Creative Isobar, has launched a quirky campaign urging people to make BGMI the first app they download. The series of five ad films use Gen Z humor and meme culture to create punchy, shareable content that feels native to social feeds.
Srinjoy Das from KRAFTON said the campaign celebrates players’ instinct to connect, express, and compete, while Sahil Shah of Dentsu Creative Isobar noted the aim was to create content that sparks reactions and lives on through shares and memes.