Lemma has expanded its programmatic digital out-of-home (DOOH) network to over 3.5 million screens worldwide, reinforcing its position as a global adtech leader. Founded to digitize India’s OOH landscape, the company has grown into a global force while continuing to invest heavily in its home market.
Its growth is fueled by innovations like the free CMS Lemma Phi and the launch of Lemma Integral, a full-funnel platform linking DOOH campaigns to measurable business outcomes such as website visits, app downloads, and foot traffic. This shift from impressions to ROI is attracting higher ad spends and drawing more digital-first brands to outdoor advertising.
Expanding across key international markets, Lemma now offers advertisers seamless global campaign management and performance tracking, driving a new era of scale, accountability, and effectiveness in outdoor media.