Madison Media Sigma, a unit of Madison World, has been appointed as the Media AOR for The Sleep Company. The agency will handle the brand’s traditional media duties, including TV and print, to drive awareness and growth.

The Sleep Company, known for its patented SmartGRID® technology, offers comfort-focused products like mattresses, pillows, and ergonomic chairs. Both teams expressed excitement about the partnership, aiming to scale reach and impact through strategic media planning.

Madison Media continues its winning streak, recently being named ‘Media Agency of the Year’ at the e4m Prime Time Awards 2025 and securing multiple accolades across industry platforms.

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