Meta is updating how it personalizes content and ads on its platforms by using interactions with its AI tools. Starting December 16, 2025, what users say or do with Meta AI—through text or voice—will help shape the posts, Reels, groups, and ads they see on Facebook, Instagram, and other Meta services. For example, if someone talks to Meta AI about hiking, they might see outdoor-related Reels, posts from friends about nature trips, group suggestions, or ads for hiking gear. Meta says this is just an additional signal to improve recommendations, similar to likes, comments, and shares.
Users still have control over their experience. They can manage ads through Ads Preferences, adjust their content feeds, and link or unlink accounts through the Accounts Center to control where AI interactions are applied. Meta also assures that microphones only work with permission and that sensitive topics like politics, religion, or health won’t be used for ad targeting. The update will roll out gradually, giving notifications and emails beforehand, and aims to make AI interactions more meaningful while keeping transparency and user choice at the center.