Global programmatic media partner MiQ has launched MiQ Sigma, a cutting-edge AI-powered advertising platform developed by its 300+ member Bengaluru Center of Excellence (CoE). This launch underscores India’s rising influence in global adtech innovation.
MiQ Sigma unifies 300+ data feeds and processes over 700 trillion signals to enable faster, smarter media decisions. Built to solve long-standing fragmentation in programmatic advertising, it integrates AI, data, and workflows to streamline audience discovery, planning, and activation across platforms.
Early Results:
- +132% improvement in conversion rates
- -57% reduction in CPA
Key innovations include:
- Sigma Intelligence: Real-time insights from 1.7B+ global audience profiles.
- Trading Agent: An AI agent powered by Claude, Gemini, and OpenAI for instant, multi-platform campaign decisions.
- Gen AI Personas: Custom audience profiles created in seconds using generative AI.
Supported by global partners like The Trade Desk, Google DV360, AWS, and Experian, MiQ Sigma sets a new benchmark for programmatic efficiency, scalability, and performance.
MiQ leaders call Sigma a “new paradigm” that blends deep tech with India’s top talent, positioning it as a single-point solution for future-forward advertising.
MiQ Sigma is not just a platform—it’s the future of programmatic, built in India, for the world.