A Nielsen study, in collaboration with Google, analyzed over 50,000 brand campaigns and found that Google’s AI-powered ad solutions outperform manual optimization in driving better ROI. The research examined AI-driven tools across YouTube, Search, and Performance Max campaigns, revealing key benefits:
- YouTube AI campaigns achieved 17% higher ROAS.
- Combining Video Reach and Video View Campaigns boosted sales effectiveness by 23%.
- Demand Gen campaigns improved ROAS by 10% and sales effectiveness by 12%.
- Performance Max outperformed standalone Search, increasing ROAS by 8%.
- Broad Match in Search delivered 15% higher ROAS.
Nielsen’s findings highlight AI’s effectiveness in optimizing ad performance, targeting, and conversions across digital platforms.