Nissan India has launched The Boldest Black campaign for the Magnite Kuro Edition, created by TBWA\India and OMD India. The all-black SUV, building on the Magnite’s 2020 legacy, is positioned as more than just a style upgrade—black here is a statement of identity, confidence, and individuality, in line with Nissan’s Defy Ordinary philosophy.
Shot in Hanle, Ladakh—one of India’s darkest locations—the film contrasts the Kuro’s deep-black silhouette with a starry night sky, highlighting features like Signature Black LED headlamps and Lightsaber Turn Indicators. Backed by a multi-platform strategy across social, YouTube, print, outdoor, and cinema, the campaign combines bold visuals, cultural context, and precise media placements to make the Kuro Edition stand out as a symbol of power and self-expression.