Integral Ad Science (IAS), a leading media measurement and optimization platform, will be acquired by North American private equity firm Novacap in an all-cash deal valued at $1.9 billion. Novacap will buy all outstanding IAS shares at $10.30 each, a 22% premium over the stock’s closing price on September 23, 2025. Following the acquisition, IAS will become privately held.
CEO Lisa Utzschneider highlighted that the partnership will provide new resources to accelerate growth and advance IAS’s AI-powered platform. Novacap expressed confidence in IAS’s leadership and innovation in digital media quality. The transaction, approved by IAS’s board and major shareholders, is expected to close by the end of 2025, pending regulatory approvals.